PR Connections #1- Can We Trust Our Businesses?
I was reading an article on edelmandigital and I thought it was very interesting because it showed that we don’t trust our businesses as much as we used to.
The article said that the trust in American industries has taken an 8% drop since last year. That statistic comes from a study done by Edelman PR and it is called the Edelman Trust Barometer Study.
It isn’t really shocking to me that we don’t trust our industries like we used to. I mean, look at what has happened in the last year. Businesses have had to raise prices dramatically to stay in business, which pushed customers away.
Also, our country has suffered through a recession, a massive oil spill, and countless other events in the last few years, which have effected businesses.
What is even more shocking to me is that most countries have lost trust in only one or maybe two of the four categories of the study. Well, America has lost trust in every category and by a lot more than most countries.
Hopefully, there is some good PR coming to the industires of our nation. I mean, we have to be able to trust them because we depend on most of them.
Maybe once our economy gets better we will see positive results.