PR Connection#7: Toyota Crisis
When a business takes action to recall a product, they must have an effective way to respond to all of the comments and things to defend their reputation. This is something that should be done immediately after the situation occurs. In fact, I think that the company should jump at the first chance to apologize for any inconvenience and explain the situation. That was not the case with Toyota. Although Toyota has done a very good job of handling their recall as of late, when it initially happened they did not say anything. Toyota is a company that was known for their quality and when this happened, it just destroyed their image. It could have been a little bit easier for them if they had a plan that was more effective.