PR Connections #6: Nestle’s PR Crisis
So this is a perfect example of what not to do in a PR crisis. Nestle was accused of purchasing Palm oil from suppliers who are destroying the Indonesian Rain forest. This is obviously a hot button issue for many people and of course consumers let Nestle know how they felt about the situation. Well, a lot of people just flooded Nestle’s Facebook page and left really opinionated comments. People even went as far as to retort the image of Nestle’s logo and use it as their default. Well, this did not go over well with Nestle and they responded by telling their consumers that they were wrong for doing this. That was a dumb move on Nestle’s part. In fact, all of this could have been avoided if Nestle had a crisis plan and acted quickly in response to the initial comments made about them.