Lately I have been reading a lot and I have noticed that I have a very narrow attention span. In order for me to read something, I have to be interested by the headline of the article, otherwise I will never see it. I know that this also applies to the majority of the world. Now, here is the question… Will it Blend? This is an amazing campaign that came out of Blendtec. Not only does this slogan really get you interested, but it makes you really want to know if “it will blend!” Now, the majority of this campaign was not in print ads, but in commercials. However, I actually saw one of the print ads for it and that is what got me interested in the campaign. How will you grab attention to your message?