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Archive for the category “Topics of the week”

TOW#15: Guest Blogger #2!

This is a post from Michaela about Limewire getting shut down. I can’t believe it took this long for it to happen, but here is the original post for you to get the details:

LimeWire, a free peer-to-peer file sharing client program, is finally shut down. After years of illegal downloads by millions of people, and profit loss the government on October 26, 2010, has finally grew some balls and stopped it all together thanks

toJudge Kimba Wood. Yes, was guilty of downloading illegal music on to my computer, and yes it was very easy and very CHEAP, but I also have my favorite bands who I love to contribute and make them money by buying their albums and merchandise. In a way it is very annoying to have to buy every song you want off of iTunes , but I like it now because now all the bands and singers that you all love are making money for the music we love to hear because it magically makes you feel much better.

Now that LimWire is gone, the government needs to shut down all the sites that have just took LimWires position. Examples are Frostwire, Bearshare, music frost, and music oasis. (END POST)

I think that this was just so crazy because Limewire was around forever  and always had illegal downloads. I mean, I am in no way trying to say that I think it was okay to download stuff illegally, but I have to wonder why it took so long? It was like everyone knew about it and just didn’t care.

In any case, I think that even though Limewire is gone, people will still find ways to download stuff illegally. Its almost inevitable because no one is going to pay for music if they can find it for free.

TOW#14: Guest Blogger

This is a post that I found very interesting. It is by Nicole Long and it talks about the earthqauke that hit Japan. She made this a very easy read and was able to appeal to the emotions by describing “The Horror In Japan.” (Click this link to see the original post with images.)

Here is the blog post:

An 8.9-magnitude earthquake hit northern Japan today, triggering tsunamis that sent a wave filled with boats and houses toward land. Hawaii and the U.S. West Coast are under a tsunami warning.

The quake hit about 80 miles off the coast of Japan’s most populous island. The wave carries everything in its path inland and people turn to an airport for dry land and wait for rescue.

At an oil refinery near the coast, flames abrupt out of control triggered from the quake.

People in Tokyo, 230 miles away from the quake even felt aftershock. Train stations shut down, while people panicked.

Although quakes are common in Japan, people who live in Japan say this quake is unlike any other they have felt before. Japan quake witness Matt Alt said “My wife and I stood outside and, basically we held on to the outside of our house, you couldn’t even stand up. We have never, ever felt anything on the magnitude, the literal magnitude, of what we experienced today.”

This is one of the most powerful earthquakes in the past 100 years. It is sending aftershock into many other areas and tsunami wave warnings along the Pacific, including Hawaii. At least 137 people were killed, 539 were injured and 351 were missing after the 8.9-magnitude earthquake that hit Japan on Friday, according to the Kyodo News Agency, citing police.

[11:07 a.m. ET, 1:07 a.m. Tokyo] Additionally, between 200 and 300 bodies have been found in the coastal city of Sendai in Miyagi Prefecture following the subsequent tsunami that struck that area. The death toll is likely to rise as there are few casualty counts yet from the worst-hit areas.

[12:06 p.m. ET, 2:06 a.m. Tokyo] Radiation level rising in Fukushima No. 1 nuclear plant turbine building, Kyodo News Agency reports.

Today [12:20 p.m. ET, 2:20 a.m. Tokyo] Maui police have reports of a 9-foot wave hitting Lahaina Harbor, Maui County Civil Defense Agency reports.

With all the tragedy happening, it is very important that we keep an eye on the news to one let us know if we may be in danger and two see if there is anyway we can help the victims of this. My thoughts and prayers are with the people who have lost loved ones due to this quake.


TOW#13: Viral Videos

Although there are many videos that I have found throughout the years that I have thought of as funny, or sad, or anything that appeals to me, I have always wondered what makes them so popular???

What I have recently realized is that these videos go viral because of there universal appeal. Most of the time, if a video goes viral and it is funny, it is funny to everyone. The same applies if it is a sad video, or an angry video. It makes people feel the same emotion and it takes over.

When I watched David After Dentist, I thought it was super funny. That kid is so messed up. I think that video got so popular not only because it is funny, but also because everyone knows what he is going through. Everyone has been to the dentist and everyone has been drugged.

There are some other videos that I think are hilarious that you might enjoy as well.

I love this video and the story behind it is so funny. This girl is just messing around taking a stupid video on her moms phone. Well, she forgot to delete it and her brother got a hold of it. Recently before this, she posted some pretty embarrassing stuff on his facebook and this was the ultimate revenge.

Here is another video that I really like.

I think this video is so funny. I mean, I have never seen anything like it. I do not know why, but this girl singing a dumb song about chapstick is just so funny. I think it must be the sound effects that she makes.

Viral videos are really great if used correctly. Here is an example of a viral video that really hurt a business.

This video was really damaging to United Airlines because it showed that they did not care for their customers luggage. This video was made because this band was traveling via United and they witnessed some of the crew throwing their instruments. The instruments were damaged and United refused to take responsibility for over a year. This was the result and it really hurt their image.

But to end on a good note, here is a very cute viral video and it is hilarious…

TOW#12: An Interview with Kneale Mann

From a student’s perspective, this interview is very helpful. As a student, I know that social media is something that can be used in so many different ways. Kneale Mann really knows about social media and how to use it effectively.

He even goes so far as to speak about a social media toolkit for companies who need help getting started. That is very interesting.

It really surprised me that he has worked with such amazing companies, such as Habitat for Humanities.

Also, I completely agree with everything he is saying. He mentions that “public relations is old school…” No its not. Social media gives PR a whole new playing field to work with and he really knows about that.

I really want to learn more about micro-blogging. I am going to be doing an internship soon and I will be keeping up social media sites from a business perspective for the first time. Micro-blogging is definitely something that I could use to really to good at my internship.

I really like hearing about his geek dinner. To hear about his first blog post is something that made me laugh. He was just writing and it turned out to be good.

Something that really made me think is when he spoke about blog commenting. I never realized how important comments are. They allow you to see what people are doing and allows you to give input. Also, when someone leaves you a comment, you can use that to listen to the people who are interested in what you’re saying. If you have a bad reputation, comments can let you change that image of yourself. Listening is really what has to be done in order to do social media or blogging effectively.

Also, I want to learn more about social media literature and what is being used to keep social media effective.

TOW#11: An Interview with Martin Waxman

Wow, this interview was very interesting. I was really surprised about all of the things that a PR agency can do. There are so many different PR needs for different clients…

Also, it was really interesting to hear about Canadian PR agencies. He mentioned that most Canadian PR agencies are smaller than the ones in the US. I wonder if they operate in the same ways? I don’t know if a small agency could run the same as a large one simply because a PR agency will usually have a large number of clients.

Another thing that was nice to learn was when he was speaking about how he teaches PR. It is different to hear the perspective of a person who is actually a part of an agency and how they can teach professional skills to students. It must be very effective because Martin is very experienced in the field and he must have been able to pass down a lot of PR tips.

In the world of PR, the times are always changing and Martin makes it a point to say that. Just like with social media. He mentions that social media is the new PR strategy and that it must be used effectively.

Also, something I would like to learn more about is the digital footprints we leave when we use social media and the internet in general.

When Martin brings p the fact that he saw a student’s blog and noticed a lot of typographical errors and didn’t hire her because of it and that really made me think about how I use social media. Everyone should understand that social media is something that companies do look at now and they want to see that we can use it effectively. Social media is now considered a business tool.

TOW#9 & 10: PRopenMic

Just recently, I created a PRopenMic account and I had no idea how interesting it was. PRopenMic is a great way for everyone inPR to connect with each other.

Its great for student because there is a tool on there that will allow you to search for internships. It is great for practicioners for networking. It is great for faculty members to use as a door opener for their students.

Although I had herd of PRopenMic before, I never checked it out. It kinf of reminds me of a really advanced Facebook page. Instead of seeing wall posts on your home page, you see full blog posts! It is really a great way to keep up with PR on a local scale and beyond that if you want.

I also really like that the homepage has a different video on it everyday. PRopenMic really has an interactive site that allows you to be in control of what you want to know about.

Also, there is a sidebar that allows you to see members of PRopenMic and if you recognize someone, you can just add them as a friend.

Also, there is an option for you to be able to invite friends from your facebook, twitter, linkedin, etc and you can even follow PRopenMic on twitter. I think that is really cool because its kind of like using social media to promote social media. What a concept!

I have to be honest, when I herd that I was going to have to create an account with PRopenMic, I wasn’t excited. I just thought it was going to be something else I had to keep up with, but I am very excited to use this as a great networking tool and try my best to keep up with the crazy world of public relations.

TOW#8: Podcasting

Although there are many different ways for a business to connect with it’s public, podcasting is one of the most beneficial ways, in my opinion. With a podcast, it is always available to be viewed online so it is very convenient.

Also, with podcasts, you can include many different messages about features of your company and tie it all together easily so that the viewer can see how the company works most effeciently. Podcasting will allow benefits to both the company and consumer.

I think a great example of a podcast is Marketing FYI- Year Review. It is cool to hear them talk about their year and what worked well and what did not. They were also able to speak about how newer technologies have been able to help with PR and Marketing.

This podcast is really cool because it allows consumers to hear how the company deals with customer needs and demands. How do you meet or create a need when people don’t know they need it? It is really interesting to me.

Podcasting can work very well, but it can also work against a company. If it sends the wrong message about how the company runs, consumers will be driven away based off of the message they herd.

If I were to make a podcast, I would want to do a lot of research about my customers and products that are so popular. Also, I would want to use social media to see what people want to see from my company. A podcast is a great way to tell consumers where the company is going in the future.

Before I really looked at what a podcast is, I never understood how easy and conversational they are. I like the fact that podcasts aren’t so serious. It is a very nice way to relate to others.

After reviewing the benefits of podcasting, I think that I will try to find more and see how the differ from different companies. I think that would be really interesting.

TOW#7: FourSquare

Until recently, I haven’t really known much about FourSqaure. Before this class, I hadn’t even heard of it. What I have learned is that FourSquare is a great tool for local business.

FourSquare is a social media site that allows you to learn and discover new things about your city. It reminds me of Twitter, just on a local level.

I do not have a FourSquare account, but I am thinking about getting one. It couldn’t hurt.

The way that FourSquare works is you sign in and link up with local friends and businesses. Once you get started, you can begin to go to venues, which will earn you points and badges. It is all still a little confusing to me, but I get the jist of it.

The dangerous aspect to FourSquare is that you may be putting too much information about yourself out there. I mean, you already label your city and once you start earning points for venues, people can learn where you go regularly. Someone could easily find you if they followed you closely on FourSquare.

Although it may have a dangerous side, I think FourSquare is a great way to use social media in a newer way that helps you learn.

If there is anyone who can give me a review on FourSquare and let me know if you like it or dislike and why, I would really appreciate it.

Also, another dangerous aspect to FourSquare is that  if someone knew when you were not in, they could easly steal from you. I don’t like the idea of some one knowing when I am not at my home or business. Maybe FourSquare works differently than I think, but from what I have read about it, people could easily track you.

TOW#6 Social Media: Issues Concerning the Pros

After watching the podcast with Ragan, Holtz, and others, I was very surprised to hear all of the different perspectives about social media.

I thought it was very interesting that Ragan was almost anti-social media. It was like he thought that social media was a conspiracy. In a way, I can understand his perspective because social media has taken over in almost every way.

We use social media to keep up with friends, network, make professional connections, express our selves, etc. It is almost ridiculous how much we depend on social media. Now we are at a point to where some businesses reputation depends on social media.

From this podcast I was able to learn more efficient ways to use social media. Being able to use different social media for different reasons is very important. I have Facebook to keep up with my friends. I have LinkedIn for my professional contacts. I use Twitter to keep up with what is going on in Hollywood.

There are so many different social media channels and they all have their own purpose. I feel that a lot of the issues that were talked about in the podcast were about what social media is right for what reason.

The thing that left me thinking after watching the podcast is the issue of social media for businesses. I want to know more about why a business needs a good online reputation. I understand that if a business uses a social media channel, they should keep up with it, but there are companies that do nothing but build online relationships for businesses. I want to know more about that.

Overall, I wasn’t as bored as I thought I would have been watching this podcast. It was a little to lengthy for me, but at least it was interesting.

This is a video that demonstrates a very unique way of using social media.

TOW#5 Superbowl Ads

Although the superbowl ads this year were not as good as the ones from last year (in my opinion), I still really enjoyed these comercials.

I think that my favorite commercial was the Chrysler commercial with Eminem. It made such an impact by doing so little.

Eminem is an icon in our music society today and to see him featured in a commercial and represent a company is amazing. The music from 8 mile playing in the background made it epic!

Also, the design of the new Chrysler models are just flawless. Its no wonder Eminem represented them.

I think that my least favorite commercial was the ad for Budweiser. I mean, I thought it had an effective message and it showed that Budweiser was a premium beer, but it was just annoying to me.

I don’t really have any specific reasons for not liking it because I really did feel it was effective, but for whatever reason it made me angry. Go figure…

In anycase the superbowl ads were great overall and many of the ads were effective. I think that the superbowl commercials are just about the only commercials that I don’t mind watching.

Here are a few more commercials that I thought were interesting from the Superbowl.

I thought this commercial would have been more popular because of Justin. I know how popular he is…

Also…

and….

I have to say, I pretty much agree with everything said here…

 

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